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Rachelle Fisher

Strategic Brand & Package Design

  • Work
  • Art
  • About
  • Contact
 

My first job as Creative Manager at Tillamook in 2017 was to manage a packaging rebrand encompassing over 300+ skus across five dairy categories. I worked internally to align teams, provide feedback to multiple outside agencies, photographers & copywriters, traveled across the country to art direct all photoshoots, went on press checks when everything printed, and finally saw everything begin to rollout nationwide in 2019.

 

Packaging Before – design varied across segments

 

Master package design

 

After one initial design for each category was approved, I was responsible for design development of all remaining flavors. Each color and image was thoughtfully chosen for a quick read and maximum appetite appeal.

 

All Flavors

 

Chunk cheese

 
 
 

Tillamook family of products, 2022