Rachelle Fisher

My first job as Creative Manager at Tillamook in 2017 was to manage a packaging rebrand encompassing over 300+ skus across five dairy categories. I worked internally to align teams, provide feedback to multiple outside agencies, photographers & copywriters, traveled across the country to art direct all photoshoots, went on press checks when everything printed, and finally saw everything begin to rollout nationwide in 2019.

After one initial design for each category was approved, I was responsible for design development of all remaining flavors. Each color and image was thoughtfully chosen for a quick read and maximum appetite appeal.