Design & Art Direction
Objective: Living Harvest hemp foods wanted a mainstream brand that didn’t hide their misunderstood little seed yet didn’t lean on tie-dye or hippie references. They were the first on the market with Hempmilk. The goal was to get consumers to switch from soy and gain mass market appeal.
Deliverables: Logo, Packaging for 4 product lines, Stationery, Sell Sheets, Brand Guide & more