• Work
  • Art
  • About
  • Contact

Rachelle Fisher

Strategic Brand & Package Design

  • Work
  • Art
  • About
  • Contact

Freshly Wild Branding

Creative Direction & Design

Objective: Freshly Wild Super Foods came to me with their company name, a great story, and a blank canvas for their new brand. The challenge was how to entice a mass market customer to splurge on dehydrated veggies for a snack. 

Deliverables: Logo, Packaging, Sell sheets, Stationery, Web

FWD_FinalLogo_color.jpg
 Researching competition and target demographics were the starting point to creating a strong visual identity positioning Freshly Wild as friendly, approachable and authentic. I worked with a writer to draft an emotionally compelling story that would
FWD_SellSheets.png
FWD_Stationery.jpg
FWD_WebPage.jpg