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Rachelle Fisher

Strategic Brand & Package Design

  • Work
  • Art
  • About
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Bob's Red Mill

Art Direction & Design

Objective: Give each product line it’s own personality to better compete and appeal to consumers within in each category. In some cases, ad campaigns were developed (Flour, Oatmeal Cups, Beans).

Deliverables: Packaging, Digital & Print campaigns (Consumer & Foodservice B2B)

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BRM+Flour+Lineup+non+organic.jpg
BRM_2FlourAds.jpg
BRM_FlourAds_Social.jpg
1368C0112_GlutenFree_OatmealCup_Classic_f_hr.jpg
BRM_Oatmeal-Cups-full-line.jpg
Bob's Red Mill Oatmeal Cups print ad
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BRM_GFMix_Lineup.jpg
BRM_GFMixes_Ad_FNL.jpg
1708C224_OrcaBeans_f_HighRes.jpg
BRM-Beans-Lineup-hires.jpg
BRM-Beans-Ad-FNL.jpg
BRM Beans Static 1200x444.jpg
Bob's Red Mill Digital Ad Beans
1952C144_GlutenFree_PaleoStyleMuesli_f_hr.jpg
Muesli_Bags Together.jpg
IMG_2651.jpg
BRM_Granola_Family.jpg
5201C284_CaneSugar_f_HighRes.jpg
Bob's Red Mill Sugar Packaging trio
Bob's Red Mill Sugar Packaging
BRM_GoldenFlaxseed_f_hr.png
BRM_Seeds_tabletop.jpg
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BRM_GFOats_tabletop.jpg
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Bob's Red Mill Egg Replacer Package Design
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