Art Direction, Design, Brand Management
Objective: Create a cohesive, branded look for all Tillamook corporate communications.
Deliverables: Brand Guides, various Logos, Stationery, various Templates (Company PPT, Newsletters, Brochures), Signage, Annual Reports
Art Direction
Objective: Modernize & streamline a 100+ year brand so that it was poised for national expansion.
Deliverables: Packaging for 300+ skus, Photography, Copywriting, Package Design Guide, Brand Guide
My job as lead creative on innovation product launches at Tillamook meant that I was involved from start-to-finish. I joined food scientists to taste-test new flavors for ice cream, yogurt and more. At the same time, I’d fine tune product strategy with category leaders, conduct research, present to executive leadership, partner with our packaging engineers to design packaging structure, and simultaneously write strategic briefs for design, copywriting and photography. To support our sales teams, I’d manage the design of materials for sell-in, then create visual centers that designers, agencies and marketing teams followed for campaigns supporting product launch.
Creative Direction
Objective: Differentiate from Tillamook’s everyday cheeses with a premium product platform that improves shopability in the deli.
Deliverables: Naming, Positioning, Copywriting, Packaging, Photography, Brochure, Sell sheets, Trade ads, Consumer ads, Web, Style guide
Art Direction & Design
Objective: Refresh & elevate the Ponzi brand to provide a fresh face to the shelf while honoring their 30-year heritage. Target niche markets & grow direct sales through distinctive design tiers.
Deliverables: Logo redesign, Packaging for 9 different wines, Casebox, Brochure, Stationery, Style Guide
Art Direction & Design
Objective: Give each product line it’s own personality to better compete and appeal to consumers within in each category. In some cases, ad campaigns were developed (Flour, Oatmeal Cups, Beans).
Deliverables: Packaging, Digital & Print campaigns (Consumer & Foodservice B2B)
Design & Art Direction
Objective: Create an appealing brand & package for active, health-conscious American consumers for these sustainably caught, globally-inspired seafood meals.
Deliverables: Logo, Brand ID, Packaging
Design & Art Direction
Objective: Update 40 year-old packaging to remain competitive in today's market. The challenge was to keep the Indian icon (blessed by the Umpqua Tribe), Hobo font and red packaging.
Deliverables: Logo, Illustration, Photography, Packaging
Art Direction
Challenge: Franz Bakery thrived in the Pacific NW for 110 years as a market leader in virtually every bread category except organic. Looking for new ways to capture market-share, we envisioned a campaign to go with the theme "Get Portland Baked" to summon pride in our city and present the brand in a new and unexpected way.
Deliverables: Illustration, Digital assets, Social, Web, Outdoor
Design & Art Direction
Objective: Living Harvest hemp foods wanted a mainstream brand that didn’t hide their misunderstood little seed yet didn’t lean on tie-dye or hippie references. They were the first on the market with Hempmilk. The goal was to get consumers to switch from soy and gain mass market appeal.
Deliverables: Logo, Packaging for 4 product lines, Stationery, Sell Sheets, Brand Guide & more
Creative Direction & Design
Objective: Freshly Wild Super Foods came to me with their company name, a great story, and a blank canvas for their new brand. The challenge was how to entice a mass market customer to splurge on dehydrated veggies for a snack.
Deliverables: Logo, Packaging, Sell sheets, Stationery, Web
I’ve worked on wine labels and identity design for a number of Northwest wineries. Here are a few…
